Numbers are frequently referenced. Impressions, screen uptime, and content schedules support system monitoring. In practice, human response shapes outcomes. Content can be playing, still be ignored. Understanding this gap clarifies why others underperform. Digital signage works best when it aligns with how people behave. Why system metrics do not tell https://andrewdailyobservations.jts-blog.com/38368379/observations-on-digital-signage-across-different-work-environments