Choosing between SEO and PPC depends on your goals, timeline, and budget. SEO focuses on building organic authority and trust, which leads to lasting, cost-effective traffic. PPC helps businesses get instant visibility and highly targeted results, but only as long as you keep paying. A balanced strategy evaluates your competition, resources, and long-term plans to decide where to inve... https://seofat.com/blog/ppc-management-services-vs-seo/