Contextual Relevance: Make sure the anchor textual content is related to the content it links to. Contextually relevant anchor text is much more important and more unlikely to generally be penalized. Disregard unfavorable feed-back: Don't disregard destructive opinions on your content, as This may damage your status and trustworthiness. Example: https://www.seobyaxy.com/blog/should-i-buy-backlinks-for-sale/