Google Analytics has been the go-to tool for web analytics, providing comprehensive insights into online traffic, user behavior, and marketing effectiveness. However, with growing concerns over data privacy, customization needs, along with the search for more specialized features, many companies are exploring alternativa a google analytics. This article highlights some https://canvas.instructure.com/eportfolios/3074799/Home/Exploring_Alternatives_to_Google_Analytics_Enhancing_Web_Analytics_in_2024_