It’s safe to say that these kinds of audio updates are here to stay, whether they’re delivered through Alexa as a flash briefing or in the future through Google Home or Apple HomePod. For marketers, the key to maximizing the potential of this new medium is to publish briefings consistently, use relevant keywords, and promote your skill across all channels to build your audience.


When Alexa recognizes your voice, stories and news items you’ve already heard will be skipped. To set up voice recognition, say “Alexa, learn my voice.” This is feature is especially useful if you listen to flash briefings on weekends when many flash briefings don’t post new content. With Alexa voice recognition enabled, you won’t hear the flash briefing episodes you already listened to.
The first of the Alexa flash briefing options to include is an error message. Alexa will read this to your audience if your briefing is unavailable. Next, you’ll be asked to paste the RSS feed provided by your audio host. The “preamble” field is a short, introductory cue that Alexa will read before delivering your briefing. Finally, fill out any remaining Alexa flash briefing options — frequency, briefing name, category/genre and more — and soon you’ll be ready to launch.
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