It’s safe to say that these kinds of audio updates are here to stay, whether they’re delivered through Alexa as a flash briefing or in the future through Google Home or Apple HomePod. For marketers, the key to maximizing the potential of this new medium is to publish briefings consistently, use relevant keywords, and promote your skill across all channels to build your audience.
As of this writing, Amazon has thousands of sources for flash briefings. The sources they include can be hyper-local like your local news station. Amazon also has specific topics like tech or business, or general info. Many of these sources, like NPR, are podcasts provided by Tune-In. These briefings are audio files Alexa plays for you. Other sources like the AP news stories are read in Alexa’s voice. I wish Amazon told you which ones were audio files because her voice drones on after a while. I hope I get to change her voice like I can with Siri. Right now, you can just change the language to the English (UK) or German.
Flash briefings are great for quickly informing your audience, but a fully interactive Alexa skill or Google Assistant action will allow even more freedom. With a well-designed skill, you can provide personalized service and content to your audience at any time — not just once a day or week. With a voice chatbot analytics tool like we provide as Botanalytics, you can also receive helpful usage data to get to know your audience even better.
You'll notice in the lists below that many Alexa skills are called by using trigger words like open, start, play and ask. While select skills require you to use specific terms, others consider them to be interchangeable and will work with some or all of these phrases. Over time you'll begin launching your favorite skills by the words you feel most comfortable using. Initially, though, it can be fun to play around with each.
The first of the Alexa flash briefing options to include is an error message. Alexa will read this to your audience if your briefing is unavailable. Next, you’ll be asked to paste the RSS feed provided by your audio host. The “preamble” field is a short, introductory cue that Alexa will read before delivering your briefing. Finally, fill out any remaining Alexa flash briefing options — frequency, briefing name, category/genre and more — and soon you’ll be ready to launch.
Because Amazon opened up the development of Alexa Skills to anyone with the free Alexa Skills Kit (ASK) in 2015, anyone can create an Alexa Skill. As Alexa uses Natural Language Programing (NLP), those looking to build a skill don't need to worry about complex speech recognition. The ASK tools also makes it easier for novices to work with sophisticated NLP ideas.
When Alexa recognizes your voice, stories and news items you’ve already heard will be skipped. To set up voice recognition, say “Alexa, learn my voice.” This is feature is especially useful if you listen to flash briefings on weekends when many flash briefings don’t post new content. With Alexa voice recognition enabled, you won’t hear the flash briefing episodes you already listened to.
If you have an audience that cares about what you and you have content that you would like to share with that audience, Alexa Flash Briefing is an ideal way to engage with that audience. Whether you are posting your Flash Briefing hourly, daily, weekly, biweekly, or some other frequency, enabling your audience to add your content to their Flash Briefing is an easy way to become part of someone’s routine. Examples of Alexa Flash Briefing content would be updates from experts (health news, stock tips, political campaign news). See below for a more extensive list of examples. But the sky is the limit. If you have something to say and you have people who would love to hear from you, and hear your speak the content in your voice, Flash Briefing is ideal.
After your kids are asleep, Alexa can help you doze off with the Ambient Noise skill and its companion skills. There are several different sounds to choose from, all of which come with their own skill. You can fall asleep to the sounds of a thunderstorm, rain, ocean, wind chimes, babbling brook, rain on a tent, city sounds and much more. For all available sounds, just say, "Alexa, ask Ambient Noise for a list."
Alexa, open Save Water by Colgate. With this skill, Alexa begins a dialogue where users can receive water conservation facts and tips while brushing their teeth. To encourage tooth-scrubbing listeners to turn off the sink faucet while they brush, Alexa will even play the sound of running water to replace the sound of actual water coming out of the faucet.
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