Alexa Skills themselves are quite helpful. However, even with an updated Skills section in the Alexa app and the ability to add skills using only your voice, discovering new and useful skills is a less than desirable experience. So much so that Amazon actually created a skill called Skill Finder which, you guessed it, helps you discover new skills. Launch it by saying, "Alexa, open Skill Finder" or "Alexa, tell Skill Finder to give me the skill of the day."
The Capital One skill allows you to check your credit card balance or make a payment when one is due. This is secure: The skill performs security checks and requires you sign in using your username and password. Then, when you open the skill, you must provide a four-digit code to confirm your identity. Just be wary of who is around when using the skill -- anyone who overhears you say your personal key can access your banking or credit card info just by asking Alexa.
If you have an audience that cares about what you and you have content that you would like to share with that audience, Alexa Flash Briefing is an ideal way to engage with that audience. Whether you are posting your Flash Briefing hourly, daily, weekly, biweekly, or some other frequency, enabling your audience to add your content to their Flash Briefing is an easy way to become part of someone’s routine. Examples of Alexa Flash Briefing content would be updates from experts (health news, stock tips, political campaign news). See below for a more extensive list of examples. But the sky is the limit. If you have something to say and you have people who would love to hear from you, and hear your speak the content in your voice, Flash Briefing is ideal.
Amazon's Alexa is the voice-activated, interactive AI bot, or personal assistant, that lets people speak with their Amazon Echo, Echo Dot and other Amazon smart home devices. Like Siri and Cortana, Alexa is designed to respond to a number of different commands and even converse with users. Alexa comes with more than a few capabilities: playing music, pulling up the weather or even reading news. But Alexa Skills are apps that give Alexa even more abilities, letting her speak to more devices even websites.
After your kids are asleep, Alexa can help you doze off with the Ambient Noise skill and its companion skills. There are several different sounds to choose from, all of which come with their own skill. You can fall asleep to the sounds of a thunderstorm, rain, ocean, wind chimes, babbling brook, rain on a tent, city sounds and much more. For all available sounds, just say, "Alexa, ask Ambient Noise for a list."
Google Assistant doesn’t have flash briefings in the Alexa sense — instead, you’ll be publishing your audio content as a podcast. This is a little more technical than Alexa’s process. First, your briefing will need its own homepage. Second, you’ll need to edit the briefing’s RSS feed to include snippets of code that are required for Google Assistant to recognize it in its directory — check out all the requirements here. Google doesn’t require setting up an Assistant action. Once you’ve included the necessary code in your RSS feed, your podcast will show up automatically within search results.
Google Assistant doesn’t have flash briefings in the Alexa sense — instead, you’ll be publishing your audio content as a podcast. This is a little more technical than Alexa’s process. First, your briefing will need its own homepage. Second, you’ll need to edit the briefing’s RSS feed to include snippets of code that are required for Google Assistant to recognize it in its directory — check out all the requirements here. Google doesn’t require setting up an Assistant action. Once you’ve included the necessary code in your RSS feed, your podcast will show up automatically within search results.

Many Alexa Skills are tailored for news and information. Alexa's Flash Briefing, a quick update of top headlines, can be pulled from a preferred media source: Fox News, NPR, The Wall Street Journal, and The Daily Show are just a few options. Users can also check train or bus schedules, check for someplace to eat through Restaurant Finder, check the traffic, or find a select store's hours.
Many Alexa Skills are tailored for news and information. Alexa's Flash Briefing, a quick update of top headlines, can be pulled from a preferred media source: Fox News, NPR, The Wall Street Journal, and The Daily Show are just a few options. Users can also check train or bus schedules, check for someplace to eat through Restaurant Finder, check the traffic, or find a select store's hours.
You can create a flash briefing skill if you own, or have the right to distribute, original text or audio content that updates frequently. You should understand web technologies and have the ability to configure HTTPS, RSS and/or JSON content. The voice interactions for a flash briefing skill are defined by Amazon, but you must be able edit the format of your content so that the flash briefing Skill API can understand it.
The flash briefing skill submission process provides the steps to submit descriptive information about your skill and configure one or more feeds for each skill. You can then test your skill in your Alexa-enabled device and provide additional information about how you handle customer data and privacy. Once you've provided this information, you can submit your flash briefing skill for certification and use by customers.
You can create a flash briefing skill if you own, or have the right to distribute, original text or audio content that updates frequently. You should understand web technologies and have the ability to configure HTTPS, RSS and/or JSON content. The voice interactions for a flash briefing skill are defined by Amazon, but you must be able edit the format of your content so that the flash briefing Skill API can understand it.

Now you’re ready to set up your flash briefing feed. First, type in a custom error message, which can be up to 100 characters. Alexa will say this text to the user if the skill fails to deliver the content. For instance, you might say something like, “[Skill name] is not available at the moment.” To hear a preview of Alexa saying your error message, click the Play button on the right.


It’s safe to say that these kinds of audio updates are here to stay, whether they’re delivered through Alexa as a flash briefing or in the future through Google Home or Apple HomePod. For marketers, the key to maximizing the potential of this new medium is to publish briefings consistently, use relevant keywords, and promote your skill across all channels to build your audience.
It’s safe to say that these kinds of audio updates are here to stay, whether they’re delivered through Alexa as a flash briefing or in the future through Google Home or Apple HomePod. For marketers, the key to maximizing the potential of this new medium is to publish briefings consistently, use relevant keywords, and promote your skill across all channels to build your audience.
Flash briefings are great for quickly informing your audience, but a fully interactive Alexa skill or Google Assistant action will allow even more freedom. With a well-designed skill, you can provide personalized service and content to your audience at any time — not just once a day or week. With a voice chatbot analytics tool like we provide as Botanalytics, you can also receive helpful usage data to get to know your audience even better.
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