It’s safe to say that these kinds of audio updates are here to stay, whether they’re delivered through Alexa as a flash briefing or in the future through Google Home or Apple HomePod. For marketers, the key to maximizing the potential of this new medium is to publish briefings consistently, use relevant keywords, and promote your skill across all channels to build your audience.
How does Alexa work? Once you buy an Amazon Alexa device — Amazon Tap or an Echo Dot — the device connects through WiFi or Bluetooth to the internet and then to other devices. With the most common devices, the Amazon Echo and Echo Dot, people merely say "Alexa," which wakes up the device, and then ask for what they want. Alexa Skills radically expands the bots repertoire, allowing users to perform more actions with voice-activated control through Alexa.
With new Alexa Skills constantly bring released, there a new skill for almost any need. With an Alexa-enabled device everyone can have their own Alexa to boss around. Is that something people want? Due to the huge number of Alexa Skills out there already — and the number of Amazon Alexa devices already sold — the resounding answer to that questions is: "Alexa…"
The first of the Alexa flash briefing options to include is an error message. Alexa will read this to your audience if your briefing is unavailable. Next, you’ll be asked to paste the RSS feed provided by your audio host. The “preamble” field is a short, introductory cue that Alexa will read before delivering your briefing. Finally, fill out any remaining Alexa flash briefing options — frequency, briefing name, category/genre and more — and soon you’ll be ready to launch.
Many Alexa Skills are tailored for news and information. Alexa's Flash Briefing, a quick update of top headlines, can be pulled from a preferred media source: Fox News, NPR, The Wall Street Journal, and The Daily Show are just a few options. Users can also check train or bus schedules, check for someplace to eat through Restaurant Finder, check the traffic, or find a select store's hours.
For tracking your food, you can use the Track by Nutritionix skill, which lets you record your food intake using your voice, or ask for caloric values of foods. (Alexa does the latter by default.) Say things like, "Alexa, tell Food Tracker to log a cup of almond milk" or "Alexa, ask Food Tracker how many calories are in two eggs and three slices of bacon."
Because Amazon opened up the development of Alexa Skills to anyone with the free Alexa Skills Kit (ASK) in 2015, anyone can create an Alexa Skill. As Alexa uses Natural Language Programing (NLP), those looking to build a skill don't need to worry about complex speech recognition. The ASK tools also makes it easier for novices to work with sophisticated NLP ideas.