It’s safe to say that these kinds of audio updates are here to stay, whether they’re delivered through Alexa as a flash briefing or in the future through Google Home or Apple HomePod. For marketers, the key to maximizing the potential of this new medium is to publish briefings consistently, use relevant keywords, and promote your skill across all channels to build your audience.
As of this writing, Amazon has thousands of sources for flash briefings. The sources they include can be hyper-local like your local news station. Amazon also has specific topics like tech or business, or general info. Many of these sources, like NPR, are podcasts provided by Tune-In. These briefings are audio files Alexa plays for you. Other sources like the AP news stories are read in Alexa’s voice. I wish Amazon told you which ones were audio files because her voice drones on after a while. I hope I get to change her voice like I can with Siri. Right now, you can just change the language to the English (UK) or German.
Note: Your Flash Briefing settings apply to all Alexa devices registered to your Amazon account, and all users in your home get access to the same Flash Briefing content. However, if you or anyone in your home has a voice profile, Flash Briefing automatically skips stories and news items you've already heard. To learn more, go to About Alexa Voice Profiles.