Once you’ve filled out the page, it’s time to make a listing or profile page for your flash briefing. This process is the same as with any Alexa skill: give your briefing a short description, a long one and a profile image to use. After that, submit your skill and begin recording your content! When you upload new content to your audio host, it will automatically push to your flash briefing via RSS.

Many Alexa Skills are tailored for news and information. Alexa's Flash Briefing, a quick update of top headlines, can be pulled from a preferred media source: Fox News, NPR, The Wall Street Journal, and The Daily Show are just a few options. Users can also check train or bus schedules, check for someplace to eat through Restaurant Finder, check the traffic, or find a select store's hours.
Starbucks lets you place an order using Alexa with the Starbucks Reorder skill. After you enable the skill, you will need to link your account. The skill will not work unless you've previously placed a mobile order with the Starbucks app on Android or iOS. It can place an order at one of the last 10 Starbucks locations you've visited in person. You can also check your account balance and switch between your five previous mobile orders. 
Now you’re ready to set up your flash briefing feed. First, type in a custom error message, which can be up to 100 characters. Alexa will say this text to the user if the skill fails to deliver the content. For instance, you might say something like, “[Skill name] is not available at the moment.” To hear a preview of Alexa saying your error message, click the Play button on the right.
Starbucks lets you place an order using Alexa with the Starbucks Reorder skill. After you enable the skill, you will need to link your account. The skill will not work unless you've previously placed a mobile order with the Starbucks app on Android or iOS. It can place an order at one of the last 10 Starbucks locations you've visited in person. You can also check your account balance and switch between your five previous mobile orders. 
Because Amazon opened up the development of Alexa Skills to anyone with the free Alexa Skills Kit (ASK) in 2015, anyone can create an Alexa Skill. As Alexa uses Natural Language Programing (NLP), those looking to build a skill don't need to worry about complex speech recognition. The ASK tools also makes it easier for novices to work with sophisticated NLP ideas.
If you want to do some casual research for a future trip, you can get fare estimates using the Kayak skill. You can say, "Alexa, ask Kayak where I can go for $400" or "Alexa, ask Kayak how much it costs to fly from Los Angeles to Dublin." The skill will ask for additional information and eventually provide you with a series of options and price ranges.
Note: Your Flash Briefing settings apply to all Alexa devices registered to your Amazon account, and all users in your home get access to the same Flash Briefing content. However, if you or anyone in your home has a voice profile, Flash Briefing automatically skips stories and news items you've already heard. To learn more, go to About Alexa Voice Profiles.
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Google Assistant doesn’t have flash briefings in the Alexa sense — instead, you’ll be publishing your audio content as a podcast. This is a little more technical than Alexa’s process. First, your briefing will need its own homepage. Second, you’ll need to edit the briefing’s RSS feed to include snippets of code that are required for Google Assistant to recognize it in its directory — check out all the requirements here. Google doesn’t require setting up an Assistant action. Once you’ve included the necessary code in your RSS feed, your podcast will show up automatically within search results.
Warner Brothers created a choose-your-own-adventure game for Alexa called The Wayne Investigation, wherein you investigate the death of Bruce Wayne's parents, Thomas and Martha Wayne. Start the game by saying, "Alexa, open The Wayne Investigation" and follow the prompts. Each choice you make affects the outcome of the story. This is one of the best examples of a game style that suits Alexa perfectly.
Alexa Skills can give users access to accounts they've already set-up, such as the Alexa Skill for SiriusXM radio, ESPN, or even their car insurance if they have Alliance Insurance. With Alexa connected to these accounts, people can pull up details and content through their Alexa-enabled device. For example, the Alexa Skill for Major League Baseball lets Alexa users stay current with baseball stats and hear shows. Use the Alexa Skill for Fandango to not just find a movie but buy a ticket.

Flash briefings are great for quickly informing your audience, but a fully interactive Alexa skill or Google Assistant action will allow even more freedom. With a well-designed skill, you can provide personalized service and content to your audience at any time — not just once a day or week. With a voice chatbot analytics tool like we provide as Botanalytics, you can also receive helpful usage data to get to know your audience even better.
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