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Want to keep ahead of your competitors? Need to master a social platform? Discover how to improve your social media marketing at Social Media Marketing World 2020, brought to you by your friends at Social Media Examiner. You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies, and enjoy extensive networking opportunities . Don’t miss the industry’s largest conference. Get in early for big discounts.

The first of the Alexa flash briefing options to include is an error message. Alexa will read this to your audience if your briefing is unavailable. Next, you’ll be asked to paste the RSS feed provided by your audio host. The “preamble” field is a short, introductory cue that Alexa will read before delivering your briefing. Finally, fill out any remaining Alexa flash briefing options — frequency, briefing name, category/genre and more — and soon you’ll be ready to launch.


Because Amazon opened up the development of Alexa Skills to anyone with the free Alexa Skills Kit (ASK) in 2015, anyone can create an Alexa Skill. As Alexa uses Natural Language Programing (NLP), those looking to build a skill don't need to worry about complex speech recognition. The ASK tools also makes it easier for novices to work with sophisticated NLP ideas.
Once you’ve filled out the page, it’s time to make a listing or profile page for your flash briefing. This process is the same as with any Alexa skill: give your briefing a short description, a long one and a profile image to use. After that, submit your skill and begin recording your content! When you upload new content to your audio host, it will automatically push to your flash briefing via RSS.
It’s safe to say that these kinds of audio updates are here to stay, whether they’re delivered through Alexa as a flash briefing or in the future through Google Home or Apple HomePod. For marketers, the key to maximizing the potential of this new medium is to publish briefings consistently, use relevant keywords, and promote your skill across all channels to build your audience.

This shouldn't scare you away, however. Alexa-enabled devices are great to have in your home and, with a little tweaking, can prove to be very good companions. I’ve hand-picked some of the most useful and unique Alexa skills from the thousands that are out there. Many of these skills will not be enabled by default, so you may need to follow the proper activation steps before using each one for the first time. 
Amazon's Alexa is the voice-activated, interactive AI bot, or personal assistant, that lets people speak with their Amazon Echo, Echo Dot and other Amazon smart home devices. Like Siri and Cortana, Alexa is designed to respond to a number of different commands and even converse with users. Alexa comes with more than a few capabilities: playing music, pulling up the weather or even reading news. But Alexa Skills are apps that give Alexa even more abilities, letting her speak to more devices even websites.
Many Alexa Skills are tailored for news and information. Alexa's Flash Briefing, a quick update of top headlines, can be pulled from a preferred media source: Fox News, NPR, The Wall Street Journal, and The Daily Show are just a few options. Users can also check train or bus schedules, check for someplace to eat through Restaurant Finder, check the traffic, or find a select store's hours.
If you want to do some casual research for a future trip, you can get fare estimates using the Kayak skill. You can say, "Alexa, ask Kayak where I can go for $400" or "Alexa, ask Kayak how much it costs to fly from Los Angeles to Dublin." The skill will ask for additional information and eventually provide you with a series of options and price ranges.
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