It’s safe to say that these kinds of audio updates are here to stay, whether they’re delivered through Alexa as a flash briefing or in the future through Google Home or Apple HomePod. For marketers, the key to maximizing the potential of this new medium is to publish briefings consistently, use relevant keywords, and promote your skill across all channels to build your audience.
With new Alexa Skills constantly bring released, there a new skill for almost any need. With an Alexa-enabled device everyone can have their own Alexa to boss around. Is that something people want? Due to the huge number of Alexa Skills out there already — and the number of Amazon Alexa devices already sold — the resounding answer to that questions is: "Alexa…"
Alexa, open Save Water by Colgate. With this skill, Alexa begins a dialogue where users can receive water conservation facts and tips while brushing their teeth. To encourage tooth-scrubbing listeners to turn off the sink faucet while they brush, Alexa will even play the sound of running water to replace the sound of actual water coming out of the faucet.
This shouldn't scare you away, however. Alexa-enabled devices are great to have in your home and, with a little tweaking, can prove to be very good companions. I’ve hand-picked some of the most useful and unique Alexa skills from the thousands that are out there. Many of these skills will not be enabled by default, so you may need to follow the proper activation steps before using each one for the first time.
For tracking your food, you can use the Track by Nutritionix skill, which lets you record your food intake using your voice, or ask for caloric values of foods. (Alexa does the latter by default.) Say things like, "Alexa, tell Food Tracker to log a cup of almond milk" or "Alexa, ask Food Tracker how many calories are in two eggs and three slices of bacon."
Alexa Skills themselves are quite helpful. However, even with an updated Skills section in the Alexa app and the ability to add skills using only your voice, discovering new and useful skills is a less than desirable experience. So much so that Amazon actually created a skill called Skill Finder which, you guessed it, helps you discover new skills. Launch it by saying, "Alexa, open Skill Finder" or "Alexa, tell Skill Finder to give me the skill of the day."
Now you’re ready to set up your flash briefing feed. First, type in a custom error message, which can be up to 100 characters. Alexa will say this text to the user if the skill fails to deliver the content. For instance, you might say something like, “[Skill name] is not available at the moment.” To hear a preview of Alexa saying your error message, click the Play button on the right.
The next step in our Alexa flash briefing tutorial is to set up an Alexa skill for delivering the briefing. First, visit the Amazon Developer Console to create a new skill. Begin by giving it a name, then click “next.” You’ll be offered a selection of Alexa skill models to choose from. Select “flash briefing” from the list, then you’ll be met with a series of Alexa flash briefing options.