It’s safe to say that these kinds of audio updates are here to stay, whether they’re delivered through Alexa as a flash briefing or in the future through Google Home or Apple HomePod. For marketers, the key to maximizing the potential of this new medium is to publish briefings consistently, use relevant keywords, and promote your skill across all channels to build your audience.
You'll notice in the lists below that many Alexa skills are called by using trigger words like open, start, play and ask. While select skills require you to use specific terms, others consider them to be interchangeable and will work with some or all of these phrases. Over time you'll begin launching your favorite skills by the words you feel most comfortable using. Initially, though, it can be fun to play around with each.
How does Alexa work? Once you buy an Amazon Alexa device — Amazon Tap or an Echo Dot — the device connects through WiFi or Bluetooth to the internet and then to other devices. With the most common devices, the Amazon Echo and Echo Dot, people merely say "Alexa," which wakes up the device, and then ask for what they want. Alexa Skills radically expands the bots repertoire, allowing users to perform more actions with voice-activated control through Alexa.
If you think you’d like a briefing in the future, but not now, just toggle it off. If you want to permanently disable a Flash Briefing skill, you’ll need to head over to the Skills section in the app and then tap Your Skills.  Find the skill you want to disable and then tap Disable Skill. You don’t delete the skill, which makes sense since nothing installs on your Alexa device.
If you think you’d like a briefing in the future, but not now, just toggle it off. If you want to permanently disable a Flash Briefing skill, you’ll need to head over to the Skills section in the app and then tap Your Skills.  Find the skill you want to disable and then tap Disable Skill. You don’t delete the skill, which makes sense since nothing installs on your Alexa device.

How does Alexa work? Once you buy an Amazon Alexa device — Amazon Tap or an Echo Dot — the device connects through WiFi or Bluetooth to the internet and then to other devices. With the most common devices, the Amazon Echo and Echo Dot, people merely say "Alexa," which wakes up the device, and then ask for what they want. Alexa Skills radically expands the bots repertoire, allowing users to perform more actions with voice-activated control through Alexa.
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