One of my favorite features of Amazon’s voice controlled speakers, the Echo and Echo Dot, is the Alexa News Flash skill. Out of the box, it plays you a quick news briefing from standard news sources. What you probably didn’t know however was that you can customize your Alexa Flash Briefing with literally thousands of skills, tailored perfectly to the news you want. Here’s how it all works and how to set it up.
It’s safe to say that these kinds of audio updates are here to stay, whether they’re delivered through Alexa as a flash briefing or in the future through Google Home or Apple HomePod. For marketers, the key to maximizing the potential of this new medium is to publish briefings consistently, use relevant keywords, and promote your skill across all channels to build your audience.
Like all AI devices that use National Language Processing or NLP, Alexa does not understand all voices easily. But she learns to understand her people over time. She does, however, require people to speak in simple terms, with appropriate pauses, and use specific word orders. There are many times when she will say "I'm sorry, I don't know the answer to that question." More than likely, she doesn't recognize a word order or misunderstood the question.
In the Alexa app, this is achieved by selecting the main menu button (found in the upper left-hand corner of the screen) and choosing the Skills option. From here you can browse Alexa skills by category or other criteria such as those favored the most by its large user base. You can also search for skills by keyword or name through this same interface.
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You can create a flash briefing skill if you own, or have the right to distribute, original text or audio content that updates frequently. You should understand web technologies and have the ability to configure HTTPS, RSS and/or JSON content. The voice interactions for a flash briefing skill are defined by Amazon, but you must be able edit the format of your content so that the flash briefing Skill API can understand it.
Like all AI devices that use National Language Processing or NLP, Alexa does not understand all voices easily. But she learns to understand her people over time. She does, however, require people to speak in simple terms, with appropriate pauses, and use specific word orders. There are many times when she will say "I'm sorry, I don't know the answer to that question." More than likely, she doesn't recognize a word order or misunderstood the question.
Now you’re ready to set up your flash briefing feed. First, type in a custom error message, which can be up to 100 characters. Alexa will say this text to the user if the skill fails to deliver the content. For instance, you might say something like, “[Skill name] is not available at the moment.” To hear a preview of Alexa saying your error message, click the Play button on the right.
This shouldn't scare you away, however. Alexa-enabled devices are great to have in your home and, with a little tweaking, can prove to be very good companions. I’ve hand-picked some of the most useful and unique Alexa skills from the thousands that are out there. Many of these skills will not be enabled by default, so you may need to follow the proper activation steps before using each one for the first time. 
How does Alexa work? Once you buy an Amazon Alexa device — Amazon Tap or an Echo Dot — the device connects through WiFi or Bluetooth to the internet and then to other devices. With the most common devices, the Amazon Echo and Echo Dot, people merely say "Alexa," which wakes up the device, and then ask for what they want. Alexa Skills radically expands the bots repertoire, allowing users to perform more actions with voice-activated control through Alexa. 
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