Once you’ve filled out the page, it’s time to make a listing or profile page for your flash briefing. This process is the same as with any Alexa skill: give your briefing a short description, a long one and a profile image to use. After that, submit your skill and begin recording your content! When you upload new content to your audio host, it will automatically push to your flash briefing via RSS.
In the Alexa app, this is achieved by selecting the main menu button (found in the upper left-hand corner of the screen) and choosing the Skills option. From here you can browse Alexa skills by category or other criteria such as those favored the most by its large user base. You can also search for skills by keyword or name through this same interface.
The next step in our Alexa flash briefing tutorial is to set up an Alexa skill for delivering the briefing. First, visit the Amazon Developer Console to create a new skill. Begin by giving it a name, then click “next.” You’ll be offered a selection of Alexa skill models to choose from. Select “flash briefing” from the list, then you’ll be met with a series of Alexa flash briefing options.
Now you’re ready to set up your flash briefing feed. First, type in a custom error message, which can be up to 100 characters. Alexa will say this text to the user if the skill fails to deliver the content. For instance, you might say something like, “[Skill name] is not available at the moment.” To hear a preview of Alexa saying your error message, click the Play button on the right.
It’s safe to say that these kinds of audio updates are here to stay, whether they’re delivered through Alexa as a flash briefing or in the future through Google Home or Apple HomePod. For marketers, the key to maximizing the potential of this new medium is to publish briefings consistently, use relevant keywords, and promote your skill across all channels to build your audience.
Like all AI devices that use National Language Processing or NLP, Alexa does not understand all voices easily. But she learns to understand her people over time. She does, however, require people to speak in simple terms, with appropriate pauses, and use specific word orders. There are many times when she will say "I'm sorry, I don't know the answer to that question." More than likely, she doesn't recognize a word order or misunderstood the question.
You'll notice in the lists below that many Alexa skills are called by using trigger words like open, start, play and ask. While select skills require you to use specific terms, others consider them to be interchangeable and will work with some or all of these phrases. Over time you'll begin launching your favorite skills by the words you feel most comfortable using. Initially, though, it can be fun to play around with each.
Many Alexa Skills are tailored for news and information. Alexa's Flash Briefing, a quick update of top headlines, can be pulled from a preferred media source: Fox News, NPR, The Wall Street Journal, and The Daily Show are just a few options. Users can also check train or bus schedules, check for someplace to eat through Restaurant Finder, check the traffic, or find a select store's hours.
The first of the Alexa flash briefing options to include is an error message. Alexa will read this to your audience if your briefing is unavailable. Next, you’ll be asked to paste the RSS feed provided by your audio host. The “preamble” field is a short, introductory cue that Alexa will read before delivering your briefing. Finally, fill out any remaining Alexa flash briefing options — frequency, briefing name, category/genre and more — and soon you’ll be ready to launch.
If you want to do some casual research for a future trip, you can get fare estimates using the Kayak skill. You can say, "Alexa, ask Kayak where I can go for $400" or "Alexa, ask Kayak how much it costs to fly from Los Angeles to Dublin." The skill will ask for additional information and eventually provide you with a series of options and price ranges.