It’s safe to say that these kinds of audio updates are here to stay, whether they’re delivered through Alexa as a flash briefing or in the future through Google Home or Apple HomePod. For marketers, the key to maximizing the potential of this new medium is to publish briefings consistently, use relevant keywords, and promote your skill across all channels to build your audience.
Alexa Skills can give users access to accounts they've already set-up, such as the Alexa Skill for SiriusXM radio, ESPN, or even their car insurance if they have Alliance Insurance. With Alexa connected to these accounts, people can pull up details and content through their Alexa-enabled device. For example, the Alexa Skill for Major League Baseball lets Alexa users stay current with baseball stats and hear shows. Use the Alexa Skill for Fandango to not just find a movie but buy a ticket.
Like all AI devices that use National Language Processing or NLP, Alexa does not understand all voices easily. But she learns to understand her people over time. She does, however, require people to speak in simple terms, with appropriate pauses, and use specific word orders. There are many times when she will say "I'm sorry, I don't know the answer to that question." More than likely, she doesn't recognize a word order or misunderstood the question.
You can create a flash briefing skill if you own, or have the right to distribute, original text or audio content that updates frequently. You should understand web technologies and have the ability to configure HTTPS, RSS and/or JSON content. The voice interactions for a flash briefing skill are defined by Amazon, but you must be able edit the format of your content so that the flash briefing Skill API can understand it.

You'll notice in the lists below that many Alexa skills are called by using trigger words like open, start, play and ask. While select skills require you to use specific terms, others consider them to be interchangeable and will work with some or all of these phrases. Over time you'll begin launching your favorite skills by the words you feel most comfortable using. Initially, though, it can be fun to play around with each.
How does Alexa work? Once you buy an Amazon Alexa device — Amazon Tap or an Echo Dot — the device connects through WiFi or Bluetooth to the internet and then to other devices. With the most common devices, the Amazon Echo and Echo Dot, people merely say "Alexa," which wakes up the device, and then ask for what they want. Alexa Skills radically expands the bots repertoire, allowing users to perform more actions with voice-activated control through Alexa.
The next step in our Alexa flash briefing tutorial is to set up an Alexa skill for delivering the briefing. First, visit the Amazon Developer Console to create a new skill. Begin by giving it a name, then click “next.” You’ll be offered a selection of Alexa skill models to choose from. Select “flash briefing” from the list, then you’ll be met with a series of Alexa flash briefing options.

This shouldn't scare you away, however. Alexa-enabled devices are great to have in your home and, with a little tweaking, can prove to be very good companions. I’ve hand-picked some of the most useful and unique Alexa skills from the thousands that are out there. Many of these skills will not be enabled by default, so you may need to follow the proper activation steps before using each one for the first time. 

After your kids are asleep, Alexa can help you doze off with the Ambient Noise skill and its companion skills. There are several different sounds to choose from, all of which come with their own skill. You can fall asleep to the sounds of a thunderstorm, rain, ocean, wind chimes, babbling brook, rain on a tent, city sounds and much more. For all available sounds, just say, "Alexa, ask Ambient Noise for a list."

How does Alexa work? Once you buy an Amazon Alexa device — Amazon Tap or an Echo Dot — the device connects through WiFi or Bluetooth to the internet and then to other devices. With the most common devices, the Amazon Echo and Echo Dot, people merely say "Alexa," which wakes up the device, and then ask for what they want. Alexa Skills radically expands the bots repertoire, allowing users to perform more actions with voice-activated control through Alexa.

Amazon's Alexa is the voice-activated, interactive AI bot, or personal assistant, that lets people speak with their Amazon Echo, Echo Dot and other Amazon smart home devices. Like Siri and Cortana, Alexa is designed to respond to a number of different commands and even converse with users. Alexa comes with more than a few capabilities: playing music, pulling up the weather or even reading news. But Alexa Skills are apps that give Alexa even more abilities, letting her speak to more devices even websites.

Google Assistant doesn’t have flash briefings in the Alexa sense — instead, you’ll be publishing your audio content as a podcast. This is a little more technical than Alexa’s process. First, your briefing will need its own homepage. Second, you’ll need to edit the briefing’s RSS feed to include snippets of code that are required for Google Assistant to recognize it in its directory — check out all the requirements here. Google doesn’t require setting up an Assistant action. Once you’ve included the necessary code in your RSS feed, your podcast will show up automatically within search results.
How does Alexa work? Once you buy an Amazon Alexa device — Amazon Tap or an Echo Dot — the device connects through WiFi or Bluetooth to the internet and then to other devices. With the most common devices, the Amazon Echo and Echo Dot, people merely say "Alexa," which wakes up the device, and then ask for what they want. Alexa Skills radically expands the bots repertoire, allowing users to perform more actions with voice-activated control through Alexa.
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