Alexa Skills can give users access to accounts they've already set-up, such as the Alexa Skill for SiriusXM radio, ESPN, or even their car insurance if they have Alliance Insurance. With Alexa connected to these accounts, people can pull up details and content through their Alexa-enabled device. For example, the Alexa Skill for Major League Baseball lets Alexa users stay current with baseball stats and hear shows. Use the Alexa Skill for Fandango to not just find a movie but buy a ticket.
Once you’ve filled out the page, it’s time to make a listing or profile page for your flash briefing. This process is the same as with any Alexa skill: give your briefing a short description, a long one and a profile image to use. After that, submit your skill and begin recording your content! When you upload new content to your audio host, it will automatically push to your flash briefing via RSS.

If you think you’d like a briefing in the future, but not now, just toggle it off. If you want to permanently disable a Flash Briefing skill, you’ll need to head over to the Skills section in the app and then tap Your Skills.  Find the skill you want to disable and then tap Disable Skill. You don’t delete the skill, which makes sense since nothing installs on your Alexa device.
Because Amazon opened up the development of Alexa Skills to anyone with the free Alexa Skills Kit (ASK) in 2015, anyone can create an Alexa Skill. As Alexa uses Natural Language Programing (NLP), those looking to build a skill don't need to worry about complex speech recognition. The ASK tools also makes it easier for novices to work with sophisticated NLP ideas.
It’s safe to say that these kinds of audio updates are here to stay, whether they’re delivered through Alexa as a flash briefing or in the future through Google Home or Apple HomePod. For marketers, the key to maximizing the potential of this new medium is to publish briefings consistently, use relevant keywords, and promote your skill across all channels to build your audience.
It’s safe to say that these kinds of audio updates are here to stay, whether they’re delivered through Alexa as a flash briefing or in the future through Google Home or Apple HomePod. For marketers, the key to maximizing the potential of this new medium is to publish briefings consistently, use relevant keywords, and promote your skill across all channels to build your audience.
You'll notice in the lists below that many Alexa skills are called by using trigger words like open, start, play and ask. While select skills require you to use specific terms, others consider them to be interchangeable and will work with some or all of these phrases. Over time you'll begin launching your favorite skills by the words you feel most comfortable using. Initially, though, it can be fun to play around with each.
The flash briefing skill submission process provides the steps to submit descriptive information about your skill and configure one or more feeds for each skill. You can then test your skill in your Alexa-enabled device and provide additional information about how you handle customer data and privacy. Once you've provided this information, you can submit your flash briefing skill for certification and use by customers.

Alexa, open Save Water by Colgate. With this skill, Alexa begins a dialogue where users can receive water conservation facts and tips while brushing their teeth. To encourage tooth-scrubbing listeners to turn off the sink faucet while they brush, Alexa will even play the sound of running water to replace the sound of actual water coming out of the faucet. 
The next step in our Alexa flash briefing tutorial is to set up an Alexa skill for delivering the briefing. First, visit the Amazon Developer Console to create a new skill. Begin by giving it a name, then click “next.” You’ll be offered a selection of Alexa skill models to choose from. Select “flash briefing” from the list, then you’ll be met with a series of Alexa flash briefing options.
After your kids are asleep, Alexa can help you doze off with the Ambient Noise skill and its companion skills. There are several different sounds to choose from, all of which come with their own skill. You can fall asleep to the sounds of a thunderstorm, rain, ocean, wind chimes, babbling brook, rain on a tent, city sounds and much more. For all available sounds, just say, "Alexa, ask Ambient Noise for a list." 

The Capital One skill allows you to check your credit card balance or make a payment when one is due. This is secure: The skill performs security checks and requires you sign in using your username and password. Then, when you open the skill, you must provide a four-digit code to confirm your identity. Just be wary of who is around when using the skill -- anyone who overhears you say your personal key can access your banking or credit card info just by asking Alexa.
As of this writing, Amazon has thousands of sources for flash briefings.  The sources they include can be hyper-local like your local news station. Amazon also has specific topics like tech or business, or general info.  Many of these sources, like NPR, are podcasts provided by Tune-In.  These briefings are audio files Alexa plays for you.  Other sources like the AP news stories are read in Alexa’s voice.  I wish Amazon told you which ones were audio files because her voice drones on after a while.  I hope I get to change her voice like I can with Siri.  Right now, you can just change the language to the English (UK) or German.
How does Alexa work? Once you buy an Amazon Alexa device — Amazon Tap or an Echo Dot — the device connects through WiFi or Bluetooth to the internet and then to other devices. With the most common devices, the Amazon Echo and Echo Dot, people merely say "Alexa," which wakes up the device, and then ask for what they want. Alexa Skills radically expands the bots repertoire, allowing users to perform more actions with voice-activated control through Alexa.
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