It’s safe to say that these kinds of audio updates are here to stay, whether they’re delivered through Alexa as a flash briefing or in the future through Google Home or Apple HomePod. For marketers, the key to maximizing the potential of this new medium is to publish briefings consistently, use relevant keywords, and promote your skill across all channels to build your audience.
The flash briefing skill submission process provides the steps to submit descriptive information about your skill and configure one or more feeds for each skill. You can then test your skill in your Alexa-enabled device and provide additional information about how you handle customer data and privacy. Once you've provided this information, you can submit your flash briefing skill for certification and use by customers.
In the Alexa app, this is achieved by selecting the main menu button (found in the upper left-hand corner of the screen) and choosing the Skills option. From here you can browse Alexa skills by category or other criteria such as those favored the most by its large user base. You can also search for skills by keyword or name through this same interface.

After your kids are asleep, Alexa can help you doze off with the Ambient Noise skill and its companion skills. There are several different sounds to choose from, all of which come with their own skill. You can fall asleep to the sounds of a thunderstorm, rain, ocean, wind chimes, babbling brook, rain on a tent, city sounds and much more. For all available sounds, just say, "Alexa, ask Ambient Noise for a list."
The flash briefing skill submission process provides the steps to submit descriptive information about your skill and configure one or more feeds for each skill. You can then test your skill in your Alexa-enabled device and provide additional information about how you handle customer data and privacy. Once you've provided this information, you can submit your flash briefing skill for certification and use by customers.
Once you’ve filled out the page, it’s time to make a listing or profile page for your flash briefing. This process is the same as with any Alexa skill: give your briefing a short description, a long one and a profile image to use. After that, submit your skill and begin recording your content! When you upload new content to your audio host, it will automatically push to your flash briefing via RSS.
Many Alexa Skills are tailored for news and information. Alexa's Flash Briefing, a quick update of top headlines, can be pulled from a preferred media source: Fox News, NPR, The Wall Street Journal, and The Daily Show are just a few options. Users can also check train or bus schedules, check for someplace to eat through Restaurant Finder, check the traffic, or find a select store's hours.
In the Alexa app, this is achieved by selecting the main menu button (found in the upper left-hand corner of the screen) and choosing the Skills option. From here you can browse Alexa skills by category or other criteria such as those favored the most by its large user base. You can also search for skills by keyword or name through this same interface.

If you think you’d like a briefing in the future, but not now, just toggle it off. If you want to permanently disable a Flash Briefing skill, you’ll need to head over to the Skills section in the app and then tap Your Skills.  Find the skill you want to disable and then tap Disable Skill. You don’t delete the skill, which makes sense since nothing installs on your Alexa device.
Once you’ve filled out the page, it’s time to make a listing or profile page for your flash briefing. This process is the same as with any Alexa skill: give your briefing a short description, a long one and a profile image to use. After that, submit your skill and begin recording your content! When you upload new content to your audio host, it will automatically push to your flash briefing via RSS.
Google Assistant doesn’t have flash briefings in the Alexa sense — instead, you’ll be publishing your audio content as a podcast. This is a little more technical than Alexa’s process. First, your briefing will need its own homepage. Second, you’ll need to edit the briefing’s RSS feed to include snippets of code that are required for Google Assistant to recognize it in its directory — check out all the requirements here. Google doesn’t require setting up an Assistant action. Once you’ve included the necessary code in your RSS feed, your podcast will show up automatically within search results.
As of this writing, Amazon has thousands of sources for flash briefings.  The sources they include can be hyper-local like your local news station. Amazon also has specific topics like tech or business, or general info.  Many of these sources, like NPR, are podcasts provided by Tune-In.  These briefings are audio files Alexa plays for you.  Other sources like the AP news stories are read in Alexa’s voice.  I wish Amazon told you which ones were audio files because her voice drones on after a while.  I hope I get to change her voice like I can with Siri.  Right now, you can just change the language to the English (UK) or German.
Now you’re ready to set up your flash briefing feed. First, type in a custom error message, which can be up to 100 characters. Alexa will say this text to the user if the skill fails to deliver the content. For instance, you might say something like, “[Skill name] is not available at the moment.” To hear a preview of Alexa saying your error message, click the Play button on the right.
As of this writing, Amazon has thousands of sources for flash briefings.  The sources they include can be hyper-local like your local news station. Amazon also has specific topics like tech or business, or general info.  Many of these sources, like NPR, are podcasts provided by Tune-In.  These briefings are audio files Alexa plays for you.  Other sources like the AP news stories are read in Alexa’s voice.  I wish Amazon told you which ones were audio files because her voice drones on after a while.  I hope I get to change her voice like I can with Siri.  Right now, you can just change the language to the English (UK) or German.
Because Amazon opened up the development of Alexa Skills to anyone with the free Alexa Skills Kit (ASK) in 2015, anyone can create an Alexa Skill. As Alexa uses Natural Language Programing (NLP), those looking to build a skill don't need to worry about complex speech recognition. The ASK tools also makes it easier for novices to work with sophisticated NLP ideas.
Google Assistant doesn’t have flash briefings in the Alexa sense — instead, you’ll be publishing your audio content as a podcast. This is a little more technical than Alexa’s process. First, your briefing will need its own homepage. Second, you’ll need to edit the briefing’s RSS feed to include snippets of code that are required for Google Assistant to recognize it in its directory — check out all the requirements here. Google doesn’t require setting up an Assistant action. Once you’ve included the necessary code in your RSS feed, your podcast will show up automatically within search results.
If you think you’d like a briefing in the future, but not now, just toggle it off. If you want to permanently disable a Flash Briefing skill, you’ll need to head over to the Skills section in the app and then tap Your Skills.  Find the skill you want to disable and then tap Disable Skill. You don’t delete the skill, which makes sense since nothing installs on your Alexa device.
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