Amazon's Alexa-powered speakers are great for a lot of things beyond playing music or changing the color of your smart bulbs. Alexa can play audiobooks or read your Kindle books to you, if you don't have the audiobook version. It can give you the forecast, the latest tech news (with CNET!) or tell you if you should expect traffic on your way to work. And it can, of course, tell you a few jokes.
For tracking your food, you can use the Track by Nutritionix skill, which lets you record your food intake using your voice, or ask for caloric values of foods. (Alexa does the latter by default.) Say things like, "Alexa, tell Food Tracker to log a cup of almond milk" or "Alexa, ask Food Tracker how many calories are in two eggs and three slices of bacon."
One of my favorite features of Amazon’s voice controlled speakers, the Echo and Echo Dot, is the Alexa News Flash skill. Out of the box, it plays you a quick news briefing from standard news sources. What you probably didn’t know however was that you can customize your Alexa Flash Briefing with literally thousands of skills, tailored perfectly to the news you want. Here’s how it all works and how to set it up.
It’s safe to say that these kinds of audio updates are here to stay, whether they’re delivered through Alexa as a flash briefing or in the future through Google Home or Apple HomePod. For marketers, the key to maximizing the potential of this new medium is to publish briefings consistently, use relevant keywords, and promote your skill across all channels to build your audience.
If you want to do some casual research for a future trip, you can get fare estimates using the Kayak skill. You can say, "Alexa, ask Kayak where I can go for $400" or "Alexa, ask Kayak how much it costs to fly from Los Angeles to Dublin." The skill will ask for additional information and eventually provide you with a series of options and price ranges.
Many Alexa Skills are tailored for news and information. Alexa's Flash Briefing, a quick update of top headlines, can be pulled from a preferred media source: Fox News, NPR, The Wall Street Journal, and The Daily Show are just a few options. Users can also check train or bus schedules, check for someplace to eat through Restaurant Finder, check the traffic, or find a select store's hours.
Starbucks lets you place an order using Alexa with the Starbucks Reorder skill. After you enable the skill, you will need to link your account. The skill will not work unless you've previously placed a mobile order with the Starbucks app on Android or iOS. It can place an order at one of the last 10 Starbucks locations you've visited in person. You can also check your account balance and switch between your five previous mobile orders.
The first of the Alexa flash briefing options to include is an error message. Alexa will read this to your audience if your briefing is unavailable. Next, you’ll be asked to paste the RSS feed provided by your audio host. The “preamble” field is a short, introductory cue that Alexa will read before delivering your briefing. Finally, fill out any remaining Alexa flash briefing options — frequency, briefing name, category/genre and more — and soon you’ll be ready to launch.