It’s safe to say that these kinds of audio updates are here to stay, whether they’re delivered through Alexa as a flash briefing or in the future through Google Home or Apple HomePod. For marketers, the key to maximizing the potential of this new medium is to publish briefings consistently, use relevant keywords, and promote your skill across all channels to build your audience.
If you have an audience that cares about what you and you have content that you would like to share with that audience, Alexa Flash Briefing is an ideal way to engage with that audience. Whether you are posting your Flash Briefing hourly, daily, weekly, biweekly, or some other frequency, enabling your audience to add your content to their Flash Briefing is an easy way to become part of someone’s routine. Examples of Alexa Flash Briefing content would be updates from experts (health news, stock tips, political campaign news). See below for a more extensive list of examples. But the sky is the limit. If you have something to say and you have people who would love to hear from you, and hear your speak the content in your voice, Flash Briefing is ideal.
If you want to do some casual research for a future trip, you can get fare estimates using the Kayak skill. You can say, "Alexa, ask Kayak where I can go for $400" or "Alexa, ask Kayak how much it costs to fly from Los Angeles to Dublin." The skill will ask for additional information and eventually provide you with a series of options and price ranges.