Alexa Skills can give users access to accounts they've already set-up, such as the Alexa Skill for SiriusXM radio, ESPN, or even their car insurance if they have Alliance Insurance. With Alexa connected to these accounts, people can pull up details and content through their Alexa-enabled device. For example, the Alexa Skill for Major League Baseball lets Alexa users stay current with baseball stats and hear shows. Use the Alexa Skill for Fandango to not just find a movie but buy a ticket.

If you have an audience that cares about what you and you have content that you would like to share with that audience, Alexa Flash Briefing is an ideal way to engage with that audience. Whether you are posting your Flash Briefing hourly, daily, weekly, biweekly, or some other frequency, enabling your audience to add your content to their Flash Briefing is an easy way to become part of someone’s routine. Examples of Alexa Flash Briefing content would be updates from experts (health news, stock tips, political campaign news). See below for a more extensive list of examples. But the sky is the limit. If you have something to say and you have people who would love to hear from you, and hear your speak the content in your voice, Flash Briefing is ideal.
Because Amazon opened up the development of Alexa Skills to anyone with the free Alexa Skills Kit (ASK) in 2015, anyone can create an Alexa Skill. As Alexa uses Natural Language Programing (NLP), those looking to build a skill don't need to worry about complex speech recognition. The ASK tools also makes it easier for novices to work with sophisticated NLP ideas.
Many Alexa Skills are tailored for news and information. Alexa's Flash Briefing, a quick update of top headlines, can be pulled from a preferred media source: Fox News, NPR, The Wall Street Journal, and The Daily Show are just a few options. Users can also check train or bus schedules, check for someplace to eat through Restaurant Finder, check the traffic, or find a select store's hours.

If you want to do some casual research for a future trip, you can get fare estimates using the Kayak skill. You can say, "Alexa, ask Kayak where I can go for $400" or "Alexa, ask Kayak how much it costs to fly from Los Angeles to Dublin." The skill will ask for additional information and eventually provide you with a series of options and price ranges.
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