Alexa Skills can give users access to accounts they've already set-up, such as the Alexa Skill for SiriusXM radio, ESPN, or even their car insurance if they have Alliance Insurance. With Alexa connected to these accounts, people can pull up details and content through their Alexa-enabled device. For example, the Alexa Skill for Major League Baseball lets Alexa users stay current with baseball stats and hear shows. Use the Alexa Skill for Fandango to not just find a movie but buy a ticket.

Amazon's Alexa is the voice-activated, interactive AI bot, or personal assistant, that lets people speak with their Amazon Echo, Echo Dot and other Amazon smart home devices. Like Siri and Cortana, Alexa is designed to respond to a number of different commands and even converse with users. Alexa comes with more than a few capabilities: playing music, pulling up the weather or even reading news. But Alexa Skills are apps that give Alexa even more abilities, letting her speak to more devices even websites.
Flash briefings are great for quickly informing your audience, but a fully interactive Alexa skill or Google Assistant action will allow even more freedom. With a well-designed skill, you can provide personalized service and content to your audience at any time — not just once a day or week. With a voice chatbot analytics tool like we provide as Botanalytics, you can also receive helpful usage data to get to know your audience even better.
You can create a flash briefing skill if you own, or have the right to distribute, original text or audio content that updates frequently. You should understand web technologies and have the ability to configure HTTPS, RSS and/or JSON content. The voice interactions for a flash briefing skill are defined by Amazon, but you must be able edit the format of your content so that the flash briefing Skill API can understand it.
You can create a flash briefing skill if you own, or have the right to distribute, original text or audio content that updates frequently. You should understand web technologies and have the ability to configure HTTPS, RSS and/or JSON content. The voice interactions for a flash briefing skill are defined by Amazon, but you must be able edit the format of your content so that the flash briefing Skill API can understand it.

Many Alexa Skills are tailored for news and information. Alexa's Flash Briefing, a quick update of top headlines, can be pulled from a preferred media source: Fox News, NPR, The Wall Street Journal, and The Daily Show are just a few options. Users can also check train or bus schedules, check for someplace to eat through Restaurant Finder, check the traffic, or find a select store's hours.
Starbucks lets you place an order using Alexa with the Starbucks Reorder skill. After you enable the skill, you will need to link your account. The skill will not work unless you've previously placed a mobile order with the Starbucks app on Android or iOS. It can place an order at one of the last 10 Starbucks locations you've visited in person. You can also check your account balance and switch between your five previous mobile orders. 
Note: Your Flash Briefing settings apply to all Alexa devices registered to your Amazon account, and all users in your home get access to the same Flash Briefing content. However, if you or anyone in your home has a voice profile, Flash Briefing automatically skips stories and news items you've already heard. To learn more, go to About Alexa Voice Profiles.
As of this writing, Amazon has thousands of sources for flash briefings.  The sources they include can be hyper-local like your local news station. Amazon also has specific topics like tech or business, or general info.  Many of these sources, like NPR, are podcasts provided by Tune-In.  These briefings are audio files Alexa plays for you.  Other sources like the AP news stories are read in Alexa’s voice.  I wish Amazon told you which ones were audio files because her voice drones on after a while.  I hope I get to change her voice like I can with Siri.  Right now, you can just change the language to the English (UK) or German.
When Alexa recognizes your voice, stories and news items you’ve already heard will be skipped. To set up voice recognition, say “Alexa, learn my voice.” This is feature is especially useful if you listen to flash briefings on weekends when many flash briefings don’t post new content. With Alexa voice recognition enabled, you won’t hear the flash briefing episodes you already listened to.
Some Alexa Skills connect to smart devices, bringing voice control to a smart home from smart lights to locks, smart thermostats to televisions and more. Alexa becomes a home's second in command: users tell Alexa to tell other devices what to do. There are Alexa Skills for almost any kind of smart home device. These Alexa Smart Home articles can get users started immediately, quick start guides for using Alexa: 8 Alexa skills for your professionally installed and monitored security systems, 5 Alexa skills for security you install yourself, but have professionally monitored, and Alexa Skills that help lock down the security of your smart home.
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