As of this writing, Amazon has thousands of sources for flash briefings.  The sources they include can be hyper-local like your local news station. Amazon also has specific topics like tech or business, or general info.  Many of these sources, like NPR, are podcasts provided by Tune-In.  These briefings are audio files Alexa plays for you.  Other sources like the AP news stories are read in Alexa’s voice.  I wish Amazon told you which ones were audio files because her voice drones on after a while.  I hope I get to change her voice like I can with Siri.  Right now, you can just change the language to the English (UK) or German.
It’s safe to say that these kinds of audio updates are here to stay, whether they’re delivered through Alexa as a flash briefing or in the future through Google Home or Apple HomePod. For marketers, the key to maximizing the potential of this new medium is to publish briefings consistently, use relevant keywords, and promote your skill across all channels to build your audience.
Like all AI devices that use National Language Processing or NLP, Alexa does not understand all voices easily. But she learns to understand her people over time. She does, however, require people to speak in simple terms, with appropriate pauses, and use specific word orders. There are many times when she will say "I'm sorry, I don't know the answer to that question." More than likely, she doesn't recognize a word order or misunderstood the question.

How does Alexa work? Once you buy an Amazon Alexa device — Amazon Tap or an Echo Dot — the device connects through WiFi or Bluetooth to the internet and then to other devices. With the most common devices, the Amazon Echo and Echo Dot, people merely say "Alexa," which wakes up the device, and then ask for what they want. Alexa Skills radically expands the bots repertoire, allowing users to perform more actions with voice-activated control through Alexa.
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