If you have an audience that cares about what you and you have content that you would like to share with that audience, Alexa Flash Briefing is an ideal way to engage with that audience. Whether you are posting your Flash Briefing hourly, daily, weekly, biweekly, or some other frequency, enabling your audience to add your content to their Flash Briefing is an easy way to become part of someone’s routine. Examples of Alexa Flash Briefing content would be updates from experts (health news, stock tips, political campaign news). See below for a more extensive list of examples. But the sky is the limit. If you have something to say and you have people who would love to hear from you, and hear your speak the content in your voice, Flash Briefing is ideal.

In the home automation space, Alexa can interact with devices from several manufacturers including SNAS, Fibaro, Belkin, ecobee, Geeni, IFTTT,[35] Insteon, LIFX, LightwaveRF, Nest, Philips Hue, SmartThings, Wink,[36][37] and Yonomi.[38] The Home Automation feature was launched on April 8, 2015.[39] Developers are able to create their own smart home skills using the Alexa Skills Kit.
In September 2016, a university student competition called the Alexa Prize was announced for November of that year.[174] The prize is equipped with a total of $2.5 million and teams and their universities can win cash and research grants. The process started with team selection in 2016.[175] The 2017 inaugural competition focuses on the challenge of building a socialbot. The University of Washington student team was awarded first place for the 2017 prize.[176] A second year of the competition has been announced.
It’s safe to say that these kinds of audio updates are here to stay, whether they’re delivered through Alexa as a flash briefing or in the future through Google Home or Apple HomePod. For marketers, the key to maximizing the potential of this new medium is to publish briefings consistently, use relevant keywords, and promote your skill across all channels to build your audience.
One of my favorite features of Amazon’s voice controlled speakers, the Echo and Echo Dot, is the Alexa News Flash skill. Out of the box, it plays you a quick news briefing from standard news sources. What you probably didn’t know however was that you can customize your Alexa Flash Briefing with literally thousands of skills, tailored perfectly to the news you want. Here’s how it all works and how to set it up.
Note: Your Flash Briefing settings apply to all Alexa devices registered to your Amazon account, and all users in your home get access to the same Flash Briefing content. However, if you or anyone in your home has a voice profile, Flash Briefing automatically skips stories and news items you've already heard. To learn more, go to About Alexa Voice Profiles.
Amazon Alexa also offers a number of tools to catch you up on what’s happening in the world around you each day. In the Flash Briefing section, you can customize publications you’d like Alexa to include in your daily Flash Briefing, a brief overview of the day’s biggest headlines. You can also enter in your home or work address to get traffic updates for your daily commute. And if you missed a big game the night before, you can enter in your favorite teams and Alexa will fill you in on scores and upcoming schedules in your Sports Update.
If you have an audience that cares about what you and you have content that you would like to share with that audience, Alexa Flash Briefing is an ideal way to engage with that audience. Whether you are posting your Flash Briefing hourly, daily, weekly, biweekly, or some other frequency, enabling your audience to add your content to their Flash Briefing is an easy way to become part of someone’s routine. Examples of Alexa Flash Briefing content would be updates from experts (health news, stock tips, political campaign news). See below for a more extensive list of examples. But the sky is the limit. If you have something to say and you have people who would love to hear from you, and hear your speak the content in your voice, Flash Briefing is ideal.

**UPDATE** I discussed this issue with Customer Service who, by the way, have the best Rep's in the world. Their engineers reviewed my data and concluded the sounds being recorded were coming from a TV in the room. At first it was hard to agree with them but after I listened over and over to a few of the recordings it was apparent it was from the TV. My Bad!! I'm back to being an Echo fan. 😊
Amazon's Alexa-powered speakers are great for a lot of things beyond playing music or changing the color of your smart bulbs. Alexa can play audiobooks or read your Kindle books to you, if you don't have the audiobook version. It can give you the forecast, the latest tech news (with CNET!) or tell you if you should expect traffic on your way to work. And it can, of course, tell you a few jokes.
Amazon developers chose the name Alexa because it has a hard consonant with the X, which helps it be recognized with higher precision. They have said the name is reminiscent of the Library of Alexandria, which is also used by Amazon Alexa Internet for the same reason.[12][13][14] In June 2015, Amazon announced Alexa Fund, a program that would invest in companies making voice control skills and technologies. The US$100 million in funds has invested in companies including ecobee, Orange Chef, Scout Alarm, Garageio, Toymail, MARA, and Mojio.[15] In 2016, the Alexa Prize was announced to advance the technology.
While Amazon has integrated a ton of useful features into the Alexa experience, you can expand that even further by installing third-party skills. You can search and download these under the Skills submenu of the app, which you can access in that upper left-hand side menu button. Here, you can download some of those third-party capabilities we mentioned earlier: adding NPR to your Flash Briefing, downloading ambient rainforest sounds (apparently that’s a customer favorite), or add a game such as Jeopardy! or Word Reverse. There are a number of skills targeted at kids and families, such as Amazon Storytime and Animal Sounds, and there are even skills for helping you get more fit, like 30 Day Pushup Challenge and 7-Minute Workout.  
Advanced Audio Distribution Profile (A2DP) support for audio streaming from your mobile device to Echo or from Echo to your Bluetooth speaker. Audio/Video Remote Control Profile (AVRCP) for voice control of connected mobile devices. Hands-free voice control is not supported for Mac OS X devices. Bluetooth speakers requiring PIN codes are not supported.
In the actual Settings section of this menu, you can customize your Alexa experience further. You can manage Amazon Shopping notifications, adjust what content you want in your daily flash briefing of the day’s headlines, and choose what sports teams you care about for your sports update. You can also enter in your home or work address to get traffic updates for your daily commute, and sync with your calendar (Gmail, Outlook, or iCloud) to know what’s up next on the day’s schedule.

By default, Echo devices use “Alexa” as their wake word. While the device is constantly listening, it only starts tracking and analyzing what you say next after it hears “Alexa.” It then pulls up the relevant results. However, if, say, someone in your house is already named Alexa, you can change the wake word to something else: Amazon, Echo, or Computer.
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