In September 2016, a university student competition called the Alexa Prize was announced for November of that year.[174] The prize is equipped with a total of $2.5 million and teams and their universities can win cash and research grants. The process started with team selection in 2016.[175] The 2017 inaugural competition focuses on the challenge of building a socialbot. The University of Washington student team was awarded first place for the 2017 prize.[176] A second year of the competition has been announced.
Amazon developers chose the name Alexa because it has a hard consonant with the X, which helps it be recognized with higher precision. They have said the name is reminiscent of the Library of Alexandria, which is also used by Amazon Alexa Internet for the same reason.[12][13][14] In June 2015, Amazon announced Alexa Fund, a program that would invest in companies making voice control skills and technologies. The US$100 million in funds has invested in companies including ecobee, Orange Chef, Scout Alarm, Garageio, Toymail, MARA, and Mojio.[15] In 2016, the Alexa Prize was announced to advance the technology.
Alexa supports a multitude of subscription-based and free streaming services on Amazon devices. These streaming services include: Prime Music, Amazon Music, Amazon Music Unlimited, Apple Music, TuneIn, iHeartRadio, Audible, Pandora, and Spotify Premium. However, some of these music services are not available on other Alexa-enabled products that are manufactured by companies external of its services. This unavailability also includes Amazon's own Fire TV devices or tablets.[47]

If you think you’d like a briefing in the future, but not now, just toggle it off. If you want to permanently disable a Flash Briefing skill, you’ll need to head over to the Skills section in the app and then tap Your Skills.  Find the skill you want to disable and then tap Disable Skill. You don’t delete the skill, which makes sense since nothing installs on your Alexa device.

If you have an audience that cares about what you and you have content that you would like to share with that audience, Alexa Flash Briefing is an ideal way to engage with that audience. Whether you are posting your Flash Briefing hourly, daily, weekly, biweekly, or some other frequency, enabling your audience to add your content to their Flash Briefing is an easy way to become part of someone’s routine. Examples of Alexa Flash Briefing content would be updates from experts (health news, stock tips, political campaign news). See below for a more extensive list of examples. But the sky is the limit. If you have something to say and you have people who would love to hear from you, and hear your speak the content in your voice, Flash Briefing is ideal.
There are concerns about the access Amazon has to private conversations in the home and other non-verbal indications that can identify who is present in the home with non-stop audio pick-up from Alexa-enabled devices.[69][70] Amazon responds to these concerns by stating that the devices only stream recordings from the user's home when the 'wake word' activates the device.
There are a number of ways messages can be sent from Alexa's application. Alexa can deliver messages to a recipient's Alexa application, as well as to all supported Echo devices associated with their Amazon account. Alexa can send typed messages only from Alexa's app. If one sends a message from an associated Echo device, it transmits as a voice message. Alexa cannot send attachments such as videos and photos.[49]