It’s safe to say that these kinds of audio updates are here to stay, whether they’re delivered through Alexa as a flash briefing or in the future through Google Home or Apple HomePod. For marketers, the key to maximizing the potential of this new medium is to publish briefings consistently, use relevant keywords, and promote your skill across all channels to build your audience.
If you have a handful of Alexa-capable smart home products, you can now set up commands known as routines. Routines let Alexa perform multiple actions with a single voice command. For example, you could say “Alexa, start my day” for her to start playing your daily Flash Briefing, give you an update on the weather, and turn on the lights in the living room.
If you have an audience that cares about what you and you have content that you would like to share with that audience, Alexa Flash Briefing is an ideal way to engage with that audience. Whether you are posting your Flash Briefing hourly, daily, weekly, biweekly, or some other frequency, enabling your audience to add your content to their Flash Briefing is an easy way to become part of someone’s routine. Examples of Alexa Flash Briefing content would be updates from experts (health news, stock tips, political campaign news). See below for a more extensive list of examples. But the sky is the limit. If you have something to say and you have people who would love to hear from you, and hear your speak the content in your voice, Flash Briefing is ideal.
With Echo, you can talk to almost anyone hands-free—no tapping or searching required. Use Drop In to instantly connect to another compatible Echo at home or send an announcement across Echo devices, like calling the family for dinner or reminding the kids to go to bed. Plus, now with Skype calling stay in touch with friends and family in over 150 countries.
One of my favorite features of Amazon’s voice controlled speakers, the Echo and Echo Dot, is the Alexa News Flash skill. Out of the box, it plays you a quick news briefing from standard news sources. What you probably didn’t know however was that you can customize your Alexa Flash Briefing with literally thousands of skills, tailored perfectly to the news you want. Here’s how it all works and how to set it up.
Until recently, Siri’s only been available on an iOS device, Mac, or (in limited form) through your Apple TV. However, in June, Apple debuted its true Amazon Echo home competitor: the HomePod. Unfortunately, if you want one now you’ll have to wait—it’s not shipping until December. Still, we can make some comparisons about the two lines of products, as well as how Alexa and Siri compare as disembodied virtual assistants.

In the actual Settings section of this menu, you can customize your Alexa experience further. You can manage Amazon Shopping notifications, adjust what content you want in your daily flash briefing of the day’s headlines, and choose what sports teams you care about for your sports update. You can also enter in your home or work address to get traffic updates for your daily commute, and sync with your calendar (Gmail, Outlook, or iCloud) to know what’s up next on the day’s schedule.
While Amazon has integrated a ton of useful features into the Alexa experience, you can expand that even further by installing third-party skills. You can search and download these under the Skills submenu of the app, which you can access in that upper left-hand side menu button. Here, you can download some of those third-party capabilities we mentioned earlier: adding NPR to your Flash Briefing, downloading ambient rainforest sounds (apparently that’s a customer favorite), or add a game such as Jeopardy! or Word Reverse. There are a number of skills targeted at kids and families, such as Amazon Storytime and Animal Sounds, and there are even skills for helping you get more fit, like 30 Day Pushup Challenge and 7-Minute Workout.  
Alexa supports a multitude of subscription-based and free streaming services on Amazon devices. These streaming services include: Prime Music, Amazon Music, Amazon Music Unlimited, Apple Music, TuneIn, iHeartRadio, Audible, Pandora, and Spotify Premium. However, some of these music services are not available on other Alexa-enabled products that are manufactured by companies external of its services. This unavailability also includes Amazon's own Fire TV devices or tablets.[47]
If you have a handful of Alexa-capable smart home products, you can now set up commands known as routines. Routines let Alexa perform multiple actions with a single voice command. For example, you could say “Alexa, start my day” for her to start playing your daily Flash Briefing, give you an update on the weather, and turn on the lights in the living room.
Amazon Alexa also offers a number of tools to catch you up on what’s happening in the world around you each day. In the Flash Briefing section, you can customize publications you’d like Alexa to include in your daily Flash Briefing, a brief overview of the day’s biggest headlines. You can also enter in your home or work address to get traffic updates for your daily commute. And if you missed a big game the night before, you can enter in your favorite teams and Alexa will fill you in on scores and upcoming schedules in your Sports Update.
The next step in our Alexa flash briefing tutorial is to set up an Alexa skill for delivering the briefing. First, visit the Amazon Developer Console to create a new skill. Begin by giving it a name, then click “next.” You’ll be offered a selection of Alexa skill models to choose from. Select “flash briefing” from the list, then you’ll be met with a series of Alexa flash briefing options.

Amazon Alexa also offers a number of tools to catch you up on what’s happening in the world around you each day. In the Flash Briefing section, you can customize publications you’d like Alexa to include in your daily Flash Briefing, a brief overview of the day’s biggest headlines. You can also enter in your home or work address to get traffic updates for your daily commute. And if you missed a big game the night before, you can enter in your favorite teams and Alexa will fill you in on scores and upcoming schedules in your Sports Update.

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