The next step in our Alexa flash briefing tutorial is to set up an Alexa skill for delivering the briefing. First, visit the Amazon Developer Console to create a new skill. Begin by giving it a name, then click “next.” You’ll be offered a selection of Alexa skill models to choose from. Select “flash briefing” from the list, then you’ll be met with a series of Alexa flash briefing options.
On November 30, 2016 Amazon announced that they will make the speech recognition and natural language processing technology behind Alexa available for developers under the name of Amazon Lex. This new service would allow developers to create their own chatbots that can interact in a conversational manner, similar to Alexa. Along with the connection to various Amazon services, the initial version will provide connectivity to Facebook Messenger, with Slack and Twilio integration to follow.[67][68]

In September, 2019 Amazon launched many new devices achieving many records while competing with the world's smart home industry. The new Echo Studio became the first smart speaker with 360 sound and Dolby sound. Other new devices included an Echo dot with a clock behind the fabric, a new third-generation Amazon Echo, Echo Show 8, a plug-in Echo device, Echo Flex, Alexa built-in wireless earphones, Echo buds, Alexa built-in spectacles, Echo frames, an Alexa built-in Ring, and Echo Loop.
Google and Amazon each have different strengths here. Google, naturally, has the ability to answer some pretty darn complex questions—it is Google, after all. Alexa does better with more simple queries. Amazon’s AI, thanks to its third-party skills, can actually respond (or act) on a wider variety of requests than you can with Google’s assistant, though. So if you want your smart speaker to be more of an actual assistant—performing tasks for you, ordering things on Amazon for you—Alexa is what you want.

Google and Amazon each have different strengths here. Google, naturally, has the ability to answer some pretty darn complex questions—it is Google, after all. Alexa does better with more simple queries. Amazon’s AI, thanks to its third-party skills, can actually respond (or act) on a wider variety of requests than you can with Google’s assistant, though. So if you want your smart speaker to be more of an actual assistant—performing tasks for you, ordering things on Amazon for you—Alexa is what you want.
There are concerns about the access Amazon has to private conversations in the home and other non-verbal indications that can identify who is present in the home with non-stop audio pick-up from Alexa-enabled devices.[69][70] Amazon responds to these concerns by stating that the devices only stream recordings from the user's home when the 'wake word' activates the device.
It’s safe to say that these kinds of audio updates are here to stay, whether they’re delivered through Alexa as a flash briefing or in the future through Google Home or Apple HomePod. For marketers, the key to maximizing the potential of this new medium is to publish briefings consistently, use relevant keywords, and promote your skill across all channels to build your audience.
If you have a handful of Alexa-capable smart home products, you can now set up commands known as routines. Routines let Alexa perform multiple actions with a single voice command. For example, you could say “Alexa, start my day” for her to start playing your daily Flash Briefing, give you an update on the weather, and turn on the lights in the living room.
There are a number of ways messages can be sent from Alexa's application. Alexa can deliver messages to a recipient's Alexa application, as well as to all supported Echo devices associated with their Amazon account. Alexa can send typed messages only from Alexa's app. If one sends a message from an associated Echo device, it transmits as a voice message. Alexa cannot send attachments such as videos and photos.[49]
Alexa supports a multitude of subscription-based and free streaming services on Amazon devices. These streaming services include: Prime Music, Amazon Music, Amazon Music Unlimited, Apple Music, TuneIn, iHeartRadio, Audible, Pandora, and Spotify Premium. However, some of these music services are not available on other Alexa-enabled products that are manufactured by companies external of its services. This unavailability also includes Amazon's own Fire TV devices or tablets.[47]
Amazon allows device manufacturers to integrate Alexa voice capabilities into their own connected products by using the Alexa Voice Service (AVS), a cloud-based service that provides APIs to interface with Alexa. Products built using AVS have access to Alexa's growing list of capabilities including all of the Alexa Skills. AVS provides cloud-based automatic speech recognition (ASR) and natural language understanding (NLU). There are no fees for companies looking to integrate Alexa into their products by using AVS.[60]
If you think you’d like a briefing in the future, but not now, just toggle it off. If you want to permanently disable a Flash Briefing skill, you’ll need to head over to the Skills section in the app and then tap Your Skills.  Find the skill you want to disable and then tap Disable Skill. You don’t delete the skill, which makes sense since nothing installs on your Alexa device.
Amazon's Alexa-powered speakers are great for a lot of things beyond playing music or changing the color of your smart bulbs. Alexa can play audiobooks or read your Kindle books to you, if you don't have the audiobook version. It can give you the forecast, the latest tech news (with CNET!) or tell you if you should expect traffic on your way to work. And it can, of course, tell you a few jokes.
Most devices with Alexa allow users to activate the device using a wake-word (such as Alexa); other devices (such as the Amazon mobile app on iOS or Android and Amazon Dash Wand) require the user to push a button to activate Alexa's listening mode. Currently, interaction and communication with Alexa are available only in English, German, French, Italian, Spanish,[4] Portuguese, Japanese, and Hindi.[5] In Canada, Alexa is available in English and in French (with the Québec accent).[6][7]
Alexa is able to stream media and music directly. To do this, Alexa's device should be linked to the Amazon account, which enables access to one's Amazon Music library, in addition to any audiobooks available in one's Audible library. Amazon Prime members have an additional ability to access stations, playlists, and over two million songs free of charge. Amazon Music Unlimited subscribers also have access to a list of millions of songs.
With Echo, you can talk to almost anyone hands-free—no tapping or searching required. Use Drop In to instantly connect to another compatible Echo at home or send an announcement across Echo devices, like calling the family for dinner or reminding the kids to go to bed. Plus, now with Skype calling stay in touch with friends and family in over 150 countries.
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