It’s safe to say that these kinds of audio updates are here to stay, whether they’re delivered through Alexa as a flash briefing or in the future through Google Home or Apple HomePod. For marketers, the key to maximizing the potential of this new medium is to publish briefings consistently, use relevant keywords, and promote your skill across all channels to build your audience.
As of April 2019, Amazon had over 90,000 functions ("skills") available for users to download on their Alexa-enabled devices,[30] a massive increase from only 1,000 functions in June 2016.[31] Microsoft's AI Cortana became available to use on Alexa enabled devices as of August 2018.[32] In 2018, Amazon rolled out a new "Brief Mode," wherein Alexa would begin responding with a beep sound rather than saying, "Okay," to confirm receipt of a command.[33] On December 20, 2018, Amazon announced a new integration with the Wolfram Alpha answer engine,[34] which provides enhanced accuracy for users asking questions of Alexa related to math, science, astronomy, engineering, geography, history, and more.
There are concerns about the access Amazon has to private conversations in the home and other non-verbal indications that can identify who is present in the home with non-stop audio pick-up from Alexa-enabled devices.[69][70] Amazon responds to these concerns by stating that the devices only stream recordings from the user's home when the 'wake word' activates the device.
Alexa supports a multitude of subscription-based and free streaming services on Amazon devices. These streaming services include: Prime Music, Amazon Music, Amazon Music Unlimited, Apple Music, TuneIn, iHeartRadio, Audible, Pandora, and Spotify Premium. However, some of these music services are not available on other Alexa-enabled products that are manufactured by companies external of its services. This unavailability also includes Amazon's own Fire TV devices or tablets.[47]
There are concerns about the access Amazon has to private conversations in the home and other non-verbal indications that can identify who is present in the home with non-stop audio pick-up from Alexa-enabled devices.[69][70] Amazon responds to these concerns by stating that the devices only stream recordings from the user's home when the 'wake word' activates the device. 

By default, Echo devices use “Alexa” as their wake word. While the device is constantly listening, it only starts tracking and analyzing what you say next after it hears “Alexa.” It then pulls up the relevant results. However, if, say, someone in your house is already named Alexa, you can change the wake word to something else: Amazon, Echo, or Computer.

By tapping the menu icon on the left-hand side of the app, then Music, Video, & Books, you can log into your favorite media sources, including Spotify and Pandora for music. (Alternatively, you can access this menu by first tapping the cog icon in the lower right of the app.) You can also link your FireTV or Dish network streamers to your account, and connect with Kindle or Audible for e-books. For a full list of TV and video-related products that work with Alexa, check here.


Amazon Alexa also offers a number of tools to catch you up on what’s happening in the world around you each day. In the Flash Briefing section, you can customize publications you’d like Alexa to include in your daily Flash Briefing, a brief overview of the day’s biggest headlines. You can also enter in your home or work address to get traffic updates for your daily commute. And if you missed a big game the night before, you can enter in your favorite teams and Alexa will fill you in on scores and upcoming schedules in your Sports Update.
In April 2019, Amazon announced the expansion of Alexa to Brazil, in Portuguese, together with Bose, Intelbras, and LG.[22] The company has since launched various products in India, including Alexa-enabled speakers, Bluetooth wireless speakers, car chargers, power banks, robotic vacuum cleaner, USB cables, and wireless earphones under Anker, Eufy, and Soundcore.
Buying Amazon products using your voice is also a key part of the Alexa experience. You can switch on “Purchase by Voice” in the Voice Purchasing section of the Settings menu, which will let you make and confirm purchases as long as you have a valid 1-Click payment method set up on Amazon. If you have kids or visitors at your house who might abuse Alexa’s purchasing abilities, you can also set up a voice code to authorize purchases.
As of April 2019, Amazon had over 90,000 functions ("skills") available for users to download on their Alexa-enabled devices,[30] a massive increase from only 1,000 functions in June 2016.[31] Microsoft's AI Cortana became available to use on Alexa enabled devices as of August 2018.[32] In 2018, Amazon rolled out a new "Brief Mode," wherein Alexa would begin responding with a beep sound rather than saying, "Okay," to confirm receipt of a command.[33] On December 20, 2018, Amazon announced a new integration with the Wolfram Alpha answer engine,[34] which provides enhanced accuracy for users asking questions of Alexa related to math, science, astronomy, engineering, geography, history, and more.
There are concerns about the access Amazon has to private conversations in the home and other non-verbal indications that can identify who is present in the home with non-stop audio pick-up from Alexa-enabled devices.[69][70] Amazon responds to these concerns by stating that the devices only stream recordings from the user's home when the 'wake word' activates the device.
×