Amazon developers chose the name Alexa because it has a hard consonant with the X, which helps it be recognized with higher precision. They have said the name is reminiscent of the Library of Alexandria, which is also used by Amazon Alexa Internet for the same reason.[12][13][14] In June 2015, Amazon announced Alexa Fund, a program that would invest in companies making voice control skills and technologies. The US$100 million in funds has invested in companies including ecobee, Orange Chef, Scout Alarm, Garageio, Toymail, MARA, and Mojio.[15] In 2016, the Alexa Prize was announced to advance the technology.
The next step in our Alexa flash briefing tutorial is to set up an Alexa skill for delivering the briefing. First, visit the Amazon Developer Console to create a new skill. Begin by giving it a name, then click “next.” You’ll be offered a selection of Alexa skill models to choose from. Select “flash briefing” from the list, then you’ll be met with a series of Alexa flash briefing options.

There is concern that conversations Alexa records between people could be used by Amazon for marketing purposes[81]. Privacy experts have expressed real concern about how marketing is getting involved in every stage of people’s lives without users noticing. This has necessitated the creation of regulations that can protect users' private information from technology companies.
Take-out food can be ordered using Alexa; as of May 2017 food ordering using Alexa is supported by Domino's Pizza, Grubhub, Pizza Hut, Seamless, and Wingstop.[41] Also, users of Alexa in the UK can order meals via Just Eat.[42] In early 2017, Starbucks announced a private beta for placing pick-up orders using Alexa.[43] In addition, users can order meals using Amazon Prime Now via Alexa in 20 major US cities.[44] With the introduction of Amazon Key in November 2017, Alexa also works together with the smart lock and the Alexa Cloud Cam included in the service to allow Amazon couriers to unlock customers' front doors and deliver packages inside.[45]
A New Hampshire judge ruled in November 2018 that authorities could examine recordings from an Amazon Echo device recovered from the home of murder victim Christine Sullivan for use as evidence against defendant Timothy Verrill. Investigators believe that the device, which belonged to the victim's boyfriend, could have captured audio of the murder and its aftermath.[82]
Amazon blamed the incident on "human error" and called it an "isolated single case." However, in May 2018 an Alexa device in Portland, Oregon, recorded a family's conversation and sent it to one of their contacts without their knowledge. The company dismissed the incident as an "extremely rare occurrence" and claimed the device "interpreted background conversation" as a sequence of commands to turn on, record, send the recording, and select a specific recipient.[78]