In September 2016, a university student competition called the Alexa Prize was announced for November of that year.[174] The prize is equipped with a total of $2.5 million and teams and their universities can win cash and research grants. The process started with team selection in 2016.[175] The 2017 inaugural competition focuses on the challenge of building a socialbot. The University of Washington student team was awarded first place for the 2017 prize.[176] A second year of the competition has been announced.

In November 2018, Amazon sent 1700 recordings of an American couple to an unrelated European man. The incident proves that Alexa records people without their knowledge.[76] Although the man who received the recordings reported the anomaly to Amazon, the company did not notify the victim until German magazine c't also contacted them and published a story about the incident. The recipient of the recordings contacted the publication after weeks went by following his report with no response from Amazon (although the company did delete the recordings from its server). When Amazon did finally contact the man whose recordings had been sent to a stranger, they claimed to have discovered the error themselves and offered him a free Prime membership and new Alexa devices by way of apology.[77]

If you have an audience that cares about what you and you have content that you would like to share with that audience, Alexa Flash Briefing is an ideal way to engage with that audience. Whether you are posting your Flash Briefing hourly, daily, weekly, biweekly, or some other frequency, enabling your audience to add your content to their Flash Briefing is an easy way to become part of someone’s routine. Examples of Alexa Flash Briefing content would be updates from experts (health news, stock tips, political campaign news). See below for a more extensive list of examples. But the sky is the limit. If you have something to say and you have people who would love to hear from you, and hear your speak the content in your voice, Flash Briefing is ideal.

Amazon developers chose the name Alexa because it has a hard consonant with the X, which helps it be recognized with higher precision. They have said the name is reminiscent of the Library of Alexandria, which is also used by Amazon Alexa Internet for the same reason.[12][13][14] In June 2015, Amazon announced Alexa Fund, a program that would invest in companies making voice control skills and technologies. The US$100 million in funds has invested in companies including ecobee, Orange Chef, Scout Alarm, Garageio, Toymail, MARA, and Mojio.[15] In 2016, the Alexa Prize was announced to advance the technology.
If you have a handful of Alexa-capable smart home products, you can now set up commands known as routines. Routines let Alexa perform multiple actions with a single voice command. For example, you could say “Alexa, start my day” for her to start playing your daily Flash Briefing, give you an update on the weather, and turn on the lights in the living room.
On November 30, 2016 Amazon announced that they will make the speech recognition and natural language processing technology behind Alexa available for developers under the name of Amazon Lex. This new service would allow developers to create their own chatbots that can interact in a conversational manner, similar to Alexa. Along with the connection to various Amazon services, the initial version will provide connectivity to Facebook Messenger, with Slack and Twilio integration to follow.[67][68]
By default, Echo devices use “Alexa” as their wake word. While the device is constantly listening, it only starts tracking and analyzing what you say next after it hears “Alexa.” It then pulls up the relevant results. However, if, say, someone in your house is already named Alexa, you can change the wake word to something else: Amazon, Echo, or Computer.